BBC Online has done a useful piece about what makes sports TV work on a mobile. The piece hangs off research from an outfit called Groupe Sporever, who give their top conclusions as follows:
- Near-live' is key
- Names make news
- Big announcements can generate heavy traffic
- Demographics drive usage
- Content must be formatted
- Bundled contents require a depth of rights
- Be aware of EU regulations
Everyone knows that having near-live premiership goals on mobiles would sell any service like hot cakes, but sadly the powers that be don't want to let it happen - not for the moment at least. It's what I call 'media stacking' - the pecking order of media prevents lower media from being used to best advantage. In this case high-cost TV packages of Premiership sport for, in the main, BBC and BSkyB, mean that mobile gets a crumbs-at-the-table offering. Maybe they should offer live access to mobiles at a ridiculous price just to test the water? Most fans would kill for a chance to view all games similutaneously as occurs in the studios on matchdays. It would also be the ultimate mobile gadget for flash Harry and pals.
Everyone knows that having near-live premiership goals on mobiles would sell any service like hot cakes, but sadly the powers that be don't want to let it happen - not for the moment at least. It's what I call 'media stacking' - the pecking order of media prevents lower media from being used to best advantage. In this case high-cost TV packages of Premiership sport for, in the main, BBC and BSkyB, mean that mobile gets a crumbs-at-the-table offering. Maybe they should offer live access to mobiles at a ridiculous price just to test the water? Most fans would kill for a chance to view all games similutaneously as occurs in the studios on matchdays. It would also be the ultimate mobile gadget for flash Harry and pals.
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