Google exec Marissa Meyer has admitted what we all suspected: that if you want a web site to fly don't make it a fiddle. According to CNET she has just been speaking at the Web 2.0 conference in San Francisco and in not so many words admitted that YouTube beat Google Video hands down because it was instant. You went, you viewed, you went away. In contrast the Google offering employed various time delays.
Clearly there is a message for the mobile industry here when it comes to video. Keep it simple, keep it snappy and you will win. The race is now on to offer something that will be more compelling than YouTube on your mobile.
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