- Big names like the BBC's Robert Peston get over a million hits a day
- Numerous folk have published books on the back of blogs
- Some publishers are making money on a blogs-only publishing model
- Blogs are good for the environment and for exclusives
- They allow you to see the views of one writer, often unedited
- They allow writers to be more opinionated, more immediate, funnier
- They allow writers to take more risks and to live more freely beyond the PR zone
- They spawn whole new genres (feminine sex life confessional, unusual job confessional etc.)
- They consitute the cheapest and most mobile form of publishing ever invented
- They are increasingly the chosen form of communication for those in the know
Tipping a nod to editorial fairness, here's Ten reasons why blogs are not a success (yet):
- The man in the street doesn't often read a blog
- The name 'blog' is rubbish
- Traditional publishers have watered down the vitality of the blog
- 99.9 per cent of blogs make little or no money
- Most blogs are lost in the blogosphere (thankfully)
- Great blogs often languish unread
- Blog software is not powerful enough yet
- Copyright and libel issues are a concern for ethical bloggers
- PRs and Marketeers still don't get it and ignore bloggers
- Blogs are full of worthy lists and not enough exclusives
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