Most of the millions of blogs out there are written and maintained by individuals, but there is a growing debate about business blogging and corporate blogging.
As is clear from the post below corporates blog for many different reasons. But blogging also fits into a wider debate about social networking and the so-called Wisdom of Crowds. In essence business is starting to use blogs to tap into networked intelligence and the explore new ways of knowledge management.
Blogs also tap into the concept of the 'networked market' made up of consumer advocates and influencers. Some PR professionals also believe that blogging constitutes a new form of communication which is highly transparent and trustworthy.
Blogs are also seen as part of the social networking diaspora known as Web 2.0 and sit alongside a slew of new online technologies that are seen as transforming web communications by creating new complex networks of interlaced multimedia publications.
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