Webtrends is the leading vendor of web analysis software. The software produces a wide-ranging analysis at pre-defined intervals enabling website owners to evaulate traffic patterns on their sites. The most important monthly statistics derived from such analysis includes:
- Page views
- Unique users
- Average duration of visit
- Visits per user
- International visits
- Total new users
- Most popular search sites delivering visits
- Most common search terms used
- Most popular site destinations
- Most popular downloads
Monitoring these statistics over a period of time gives a good indication of:
- Rate of increase of traffic
- Rate of increase of new users
- Rate of increase of visitor duration
- Effectiveness of keywords
- Relative importance of search sites
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