The Guardian claims to be most progressive online national paper in the UK, a claim that while disputed, is hard to contest. The online paper continually breaks new ground and is respected worldwide as a leading example of trend-setting online journalism.
The Guardian site is ranked 369 on Alexa. This compares well with The Times (655), The Daily Telegraph (1,194), and The FT (1,769), But BBC News is way ahead of the pack with a breath-taking ranking of 28. Perhaps most alarming for any publisher is that Google News UK is the most popular news service of all with a ranking of 20.
Health Warning: A true ranking of any site should take into account a number of features: unique visitors, page impressions, Google ranking, Hitwise/Alexa ranking.
The Guardian is the first UK paper to announce (June 2006) that it would offer a 'web first' service that would break major foreign and busines stories online in advance of in print (although it admits that it still selectively holds 'exclusives' so that they appear in print first). While The Telegraph broke the 'MIchael Grade defects to ITV' online first, like all other papers it has not stated publicly what its policy is on such matters.
But primarily The Guardian remains an exemplary case in its use of all the latest aspects of online publishing: a news 'ticker', comment/messageboards, blogging, podcasting, and soon videocasts. It also offers its content in a wide range of formats and provides extensive help to online readers found from the 'about this site' link, and deeper in on the FAQ page..
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