In case you hadn't noticed, Carphone Warehouse and O2 would like you to form orderly queues outside their shops on Friday so you can get your sweaty palms on the new super improved iPhone - the one with 3G of course.
In what seems like a rather clever innovation you can now order online so that you don't have to mess around with such things in the shop or spend time in a queue.
Here's the O2 order page.
But watch out, I just tried to click on tariff details and the page went haywire.
It begs the question: why don't more shops do this? Millions of us hate ordering online because of the hassle of having to be in to receive it. Why don't retailers integrate the two and allow you to order online but pick up at your leisure?
And another thing while I'm at it.
Why doesn't Dell have a pick up point so you can order and pick up from a central location? It would simplify their distribution a whole lot. OK it would increase costs but that would be balanced out by cutting out the need for a courier.
NEWSFLASH......The Register is now reporting that the O2 has decided not to take online orders...what a cock up!
In addition the latest update seems to be that contract-free phones will not be available until Christmas.
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