Skyhook Wireless, supplier of a positioning system using Wi-Fi and GPS to calculate location has launched in the UK.
The system is gaining high profile partly because it is embedded in every iPhone, and partly because - thanks to using Wi-Fi hotspots as location points - it is more accurate than GPS alone and also works better inside buildings.
This morning I met Ted Morgan, Skyhook CEO, over here from Boston on a flying visit.
If you want to get an overview of the service I advise you to have a look round Skyhook's excellent website.
Here are the key points of our chat:
- The company makes it money by providing software and has registered 30 patents to protect it
- It is likely to announce another device deal by year end with 'a global supplier' - no clues yet
- It makes most of its money from licensing the software but also expects some shared ad revenue from apps developers
- Key applications are currently navigation, games with location elements, and friend finders (such as BuddyPing)
- There are currently 40 location applications available for iPhone users in Appstore
- $17m has been raised in funding to get the company where it is today, Intel is a shareholder, and for a while so was Nokia
The amazing thing is Skyhook relies on mapping all the W-iFi hotspots in the UK using cars that travel every road in the major conurbations to pinpoint their locations. It is also mapping cellular mast locations - what a huge enterprise!
Ted Morgan says that the company has not got too far with operators yet because of their concerns about doing the right thing about privacy issues. He also says Facebook - who he has talked to -
"doesn't really get it when it comes to location services." Or is Facebook just playing things close to its chest?
But he admits that location details are already available to operators but says that at the moment users are not really aware of that as a privacy issue - confirming the view that it is all about perception at the moment. Could privacy concerns hold back the roll-out of location-based services? It's definitely one to watch.
He also predicts that navigation is going to be the killer app with
users mounting their iPhones in their cars - something that should
concern the likes of TomTom and Garmin.
For the moment at least having the software on iPhones means that users can experiment and Apple and the operators can find out what works and what doesn't. It would seem that Apple is suddenly at the forefront of learniing how to make the most out of location-based services - unless that is Nokia announces something similar very soon.
Here is Skyhook's latest release if you want a bit more tech background:
Skyhook Wireless, provider of the Wi-Fi
Positioning System and XPS 2.0, the hybrid positioning system, today announced
its formal launch in Europe. The launch
includes a massive coverage expansion throughout the UK
and Europe and the establishment of sales and
operational offices in the region. Skyhook's launch will be showcased at
tonight's Mobile Monday London event, “Enabling location based
applications.”
Skyhook has already mapped over 16 million Wi-Fi access points in
Europe, and now provides coverage to over 130 million people in Europe. Skyhook's fleet of 200 European data collection
specialists has driven over 750,000 kilometers to date and continues to expand
coverage every day.
“Skyhook's European expansion is an important step towards our
goal of delivering consumer-ready location across any environment, indoors or
outside, in rural areas or downtown, in Berlin
or Boston”
said Ted Morgan, CEO of Skyhook Wireless.
European application providers are taking advantage of Skyhook's
European expansion. UK-based BuddyPing and Rummble and Dublin-based Locle are
integrating Skyhook's software into their applications. By working with
Skyhook's positioning system, these cutting-edge mobile social networking and
search applications are responding to the consumer demand for fast, accurate,
and reliable location determination in all environments.
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