Users loose download habit
Is your iPod gathering dust through lack of attention?
Most likely yes, according to research by Leading Question.
It found that new iPod users soon get sick of paying for tracks and gradually spend less and less.
The number of people buying downloads actually fell from 16 to 14 percent between 2006 and 2007.
This is an intriguing statistic.
It can only mean that paid downloading isn't really catching on. Personally I fit very well into this description. I downloaded most off iTunes in the early days. Now I think it's a bit of a rip-off. I would get interested again if it was possible to use the service like a jukebox but Apple (or the labels) seems to be dragging their feet on this.
I wonder what the research says. Would there be many punters willing to spend say £9.99 per month for an eat-as-much-as-you-like offering? I suspect there would be but Apple believes that such an offering would actually lead to a decline in sales. Why buy when you can sample?
This is an intriguing statistic.
It can only mean that paid downloading isn't really catching on. Personally I fit very well into this description. I downloaded most off iTunes in the early days. Now I think it's a bit of a rip-off. I would get interested again if it was possible to use the service like a jukebox but Apple (or the labels) seems to be dragging their feet on this.
I wonder what the research says. Would there be many punters willing to spend say £9.99 per month for an eat-as-much-as-you-like offering? I suspect there would be but Apple believes that such an offering would actually lead to a decline in sales. Why buy when you can sample?
Hey, I want my phone sidekick3
Posted by:Shirley Amber davis | June 18, 2008 at 01:51 AM