IDC has just sent out its list of the top five mobile phone manufacturers for the final three months of last year:
Nokia
shipped more units in the fourth quarter than the next three vendors'
shipment volumes combined. This, Nokia executives pointed out, was the
result of its streamlined operations, which produced on average nearly
1.5 million units each day during the quarter. This number could have
been even higher if the company did not have to deal with component
shortages during production. Regardless, it still marks a significant
accomplishment. Nokia's volumes were primarily driven by entry level
products from its 1100 and 1200 device families, but its biggest
revenue and profit generators came from its premium Nseries devices.
Samsung
achieved several noteworthy accomplishments to end 2007: It took the
No. 2 position worldwide for the year, posted its third consecutive
quarter as the No. 2 vendor worldwide, and recorded its sixth
consecutive quarter of shipment growth. In the process, Samsung
realized double-digit profit margins during the quarter, resulting from
an emphasis on its premium Ultra Edition phones and converged mobile
devices. Looking ahead to the first quarter of 2008, the company plans
to top its 46.3 million shipment volume while maintaining profit
margins.
Motorola spent another quarter
addressing its challenges, the most significant being a slowing demand
for Motorola's products. CEO Greg Brown pointed out that the company
had missed out on significant growth areas, most notably in 3G, China,
and emerging markets, and that gaps in Motorola's current product
portfolio had to be addressed. Recent announcements of its ROKR E8,
Z10, and W series reflect Motorola's attempts to revive its handset
business, but recovery is expected to continue into 2009.
Sony Ericsson
broke through the thirty million unit mark for the first time in its
history. As in previous quarters, EMEA represented the bulk of the
company's shipments, but it also improved its presence in North
America, Latin America, and Asia Pacific. Even with greater attention
and resources going towards emerging markets, Sony Ericsson still
recorded the highest ASP among the leading vendors. Key devices for the
quarter included the K550, W200, W300 and the W580.
LG Electronics
took another step towards breaking the 25 million mark, and with the
success of premium devices in developed markets and cost effectiveness,
the company also realized slight operating margin improvement. Key to
its success were several models released during the quarter, including
the Voyager and Venus in the United States, and the Viewty in Europe.
Despite its positive results during the quarter, LG saw the distance
between itself and Sony Ericsson grow to more than seven million units,
reversing the progress it had made in previous quarters.
Top Five Mobile Phone Vendors, Worldwide Q3 2007 Results |
| Vendor |
|
4Q07 Unit Shipments |
|
4Q07 Market Share |
|
4Q06 Unit Shipments |
|
4Q06 Market Share |
|
4Q07/4Q06 Growth |
| Nokia |
|
133.5 |
|
40.0% |
|
105.5 |
|
35.2% |
|
26.5% |
| Samsung |
|
46.3 |
|
13.9% |
|
32.9 |
|
11.0% |
|
40.7% |
| Motorola |
|
40.9 |
|
12.2% |
|
65.7 |
|
22.0% |
|
-37.8% |
| Sony Ericsson |
|
30.8 |
|
9.2% |
|
26.0 |
|
8.7% |
|
18.5% |
| LG Electronics |
|
23.7 |
|
7.1% |
|
17.7 |
|
5.9% |
|
33.6% |
| Others |
|
58.8 |
|
17.6% |
|
51.5 |
|
17.2% |
|
14.2% |
| Total |
|
334.0 |
|
100.0% |
|
299.3 |
|
100.0% |
|
11.6% |
Top Five Mobile Phone Vendors, Worldwide Full Year 2007 Results |
| Vendor |
|
2007 Unit Shipments |
|
2007 Market Share |
|
2006 Unit Shipments |
|
2006 Market Share |
|
2007/2006 Growth |
| Nokia |
|
437.1 |
|
38.2% |
|
347.5 |
|
34.2% |
|
25.8% |
| Samsung |
|
161.1 |
|
14.1% |
|
113.7 |
|
11.2% |
|
41.7% |
| Motorola |
|
159.0 |
|
13.9% |
|
217.4 |
|
21.4% |
|
-26.9% |
| Sony Ericsson |
|
103.4 |
|
9.0% |
|
74.7 |
|
7.3% |
|
38.4% |
| LG Electronics |
|
80.5 |
|
7.0% |
|
63.5 |
|
6.2% |
|
26.8% |
| Others |
|
202.9 |
|
17.7% |
|
200.6 |
|
19.7% |
|
1.1% |
| Total |
|
1144.1 |
|
100.0% |
|
1017.4 |
|
100.0% |
|
12.4% |
Note: Vendor shipments are branded shipments and exclude OEM sales for all vendors.
Ken totally agree with you.
There's no way the studios will be doing what Toby suggests.
What they're likely do is simply use it as another way to get trailers of films out to people. The more ways they can get to people the better for the film. (Ron)