‘Mobile’ Mel B attempts most annoying record

Apparently there is a world record for the most mobile phones ringing in unison, and Mel B and Virgin Mobile want to break it, in Toronto, on 1 November at 12:00.

Coinciding with the official launch of Virgin Mobile Live and pre-empting the release of Spice Girls’ new album, Mental Spice and around 500 people will gather together to play one ringtone, all at the same time. Ah. Sweet.

Verdict: UKMR is not sure why this is happening, but we wanted you to know that it is. (Beren Neale)