Nokia to launch OVI tomorrow
iTunes is so last year don't you know?
Nokia has just unveiled OVI, a mobile internet portal that will open up to all their existing internet facilities, and most importantly music.
OVI, Finnish for door, currently combines Nokia’s Music Store, their N-Gage gaming service, Nokia Maps and a range of design choices. It will also grant users access to their social network content.
On the music side of things, in Europe Nokia will sell single tracks at 1 Euro (around 70 pence) providing a competitive alternative to iTunes’s 79 pence track standard.
However, unlike Apple’s iPhone, through OVI Nokia will offer wireless downloads to its selected handsets, using Window’s PlayReady digital rights technology.
Users can also get unlimited music streaming to their PC for 10 Euros a month, although as yet this is not offered to mobiles.
The Music Store is supported by the main record labels, Universal, Sony BMG, EMI, Warner Music Group, and has stressed its allegiance with several indie labels providing local music.
Verdict: The Music Store has been sold as “all the world's music in your pocket,” and with investment in local bands and indie labels, this will hopefully allow it to stand proud alongside the more mainstream-dominated services.
But why did Nokia go with DRM? Obviously, teaming up with Microsoft is an attempt to compete with the iPhone, but their over-the-air mobile downloads already gave them the edge. OVI is a clever way to re-sell Nokia’s Music Store alongside their new game service, but UKMR envisage it meeting with familiar groans from users happier to rip music from CDs or use peer-to-peer sites than buy restricted DRM-laden music. (Beren Neale)





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