Nick Green, proposition manager, mobile TV, LogicaCMG Telecoms said: "In certain markets satellite mobile TV could be an attractive alternative to the widely publicised terrestial variants. It remains to be seen whether the planned launch date of 2009 for the full service is soon enough for the European market with many competitive systems currently undergoing trial."
Nick Gregg, CEO of MarketClusters (which tracks mergers, partnerships and acquisitions) said: "The partnership comes at an
interesting time for the mobile TV sector as two key questions still
haven’t been answered - Will consumers want to watch broadcast
video content on their mobile? How will they consume this video - on-demand
or live broadcasts?"
"The deal is based on the availability of S-Band which is particularly relevant in the Asian markets. Alcatel and Samsung are likely to see this as a strong opportunity to leverage existing satellite infrastructure and pre-empt the mobile TV market with a one-to-many approach - trying to get ahead of players like Nokia and Qualcomm with the cell-based broadcast approach.
"Today we have seen another similar deal as two satellite operators, SES Global and Eutelsat announcesd a US$165m joint venture investment to commercialise the S-Band capabilities of a satellite to be launched in 2009. We predict more M&A activitity as mobile TV-enabled handsets move toward mass penetration.
"The News Corp acquisition of Jamba in mid-September was in part to gain some exposure to mobile content delivery services - almost the only area in the digital media landscape that it was not present in."
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